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H20+ Beauty Offers a Clear Message

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By: Jamie Matusow

Editor-in-Chief

The outer packaging created for a line of products from H20+ Beauty tells the water-hydration story at a glance. The cartons feature a series of original water designs by graphic artist Ayaka Ito. Ito drew inspiration from a study of water in different stages—rippling, crashing, sparkling in sunlight—and created all new graphic designs, hand drawing pencil illustrations layered with color to mimic movement and light. The cartons feature a modern look and feel that promotes the brand’s water-based heritage, which is the backbone of all H2O+ Beauty products. Most of the packaging is recyclable.

More info: www.h2oplus.com

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